A corporate video is a promotional or informational video created by a business or organization to showcase their products, services, achievements, or corporate culture. These videos are typically used for internal or external communication purposes to promote products or services. These videos help in building and strengthening the brand identity of a company. Companies often create corporate videos with a clear understanding of the return on investment (ROI).

They aim to generate leads, increase brand visibility, or achieve other measurable objectives. Effective corporate videos aim to engage the audience emotionally and intellectually, whether through storytelling, humor, or other engaging techniques. Video content can improve a website’s search engine ranking.