Job Archives
Business Development / Sales Specialist
Position: Sales
Type: Full Time
Location: Bangalore
Role Overview:
We are seeking an experienced and versatile Offline and Digital Marketing Agency Sales Specialist to join our team. In this hard-core Business Development / Sales role, you will be responsible for acquiring clients and growing revenue for both traditional offline marketing services (e.g., print, TV, radio) and digital marketing solutions (e.g., Website, SEO, PPC, social media). You will focus on identifying and converting leads across various industries while fostering long-term client relationships. You are willing to travel, and are a go-getter.
Key Responsibilities:
- Client Acquisition & Sales:
- Identify and prospect new business opportunities through cold calls, networking, referrals, and inbound inquiries, etc.
- Develop and deliver customized sales presentations that highlight the agency's capabilities in both traditional offline and digital marketing services.
- Sell a full suite of marketing solutions, including print advertising, TV and radio spots, out-of-home (OOH) advertising, SEO, social media management, content marketing, websites and PPC campaigns. - Sales Pipeline Management:
- Manage the complete sales cycle, from lead generation to deal closing, ensuring a consistent pipeline of new business.
- Create proposals, manage negotiations, and draft contracts that meet client needs.
- Use CRM software or Google Sheets to track leads, follow up on opportunities, and report on sales activity and progress. - Client Relationship Management:
- Build and maintain strong relationships with new and existing clients to ensure satisfaction and drive repeat business.
- Serve as the primary point of contact for clients, ensuring clear communication regarding their marketing goals and campaign performance.
- Identify opportunities to up-sell or cross-sell additional services based on evolving client needs. - Market Research & Strategy Development:
- Conduct market research to identify potential clients in targeted industries for both offline and digital marketing services.
- Analyze client industries and develop tailored marketing solutions that include traditional and/or digital strategies.
- Stay current on marketing trends and competitors’ offerings to effectively position the agency's services. - Collaboration with Internal Teams:
- Collaborate closely with the internal marketing and creative teams to ensure that proposed solutions align with client objectives and are delivered on time.
- Work with digital specialists, content creators, designers, etc. to execute marketing strategies.
- Provide feedback to marketing teams to refine service offerings based on client feedback. - Performance Tracking & Reporting:
- Monitor campaign performance, provide reports to clients, and suggest optimizations to ensure that marketing goals are achieved.
- Track and report on key performance metrics for both offline and digital marketing campaigns (e.g., ROI, impressions, engagement, leads). - Offline & Digital Marketing Expertise:
- Develop in-depth knowledge of offline marketing techniques such as media buying for TV, radio, print, and OOH.
- Stay updated on the latest trends and technologies in digital marketing (e.g., programmatic ads, video marketing, influencer marketing, etc.).
Required Skills and Qualifications:
- Bachelor's degree in Marketing, Business, or related field.
- 2+ years of sales experience in both offline and digital marketing, necessarily within a marketing agency.
- Strong understanding of traditional marketing channels (TV, print, OOH, etc.) and digital platforms (SEO, PPC, social media, etc.).
- Proven ability to meet and exceed sales targets and quotas.
- Exceptional communication, negotiation, and presentation skills.
- Ability to build and maintain long-term client relationships.
- Proficiency in MS Office. CRM software (Salesforce, HubSpot, or similar) is a plus.
- Time management and planning skills
Preferred Qualifications:
- Experience working with a wide range of clients, from SMEs to large enterprises.
- Digital marketing certifications (Google Ads, Facebook Blueprint, etc.) are a plus.
- Experience with marketing analytics tools such as Google Analytics, SEMrush, or similar are a plus.
Why Join Us:
- Competitive salary with an attractive commission structure.
- Opportunities for professional growth and development in both offline and digital marketing domains.
- Collaborative work environment with a focus on innovation and client success.
Business Development / Sales Specialist Position: Sales Type: Full Time Location: Bangalore Role Overview: We are seeking an experienced and versatile Offline and Digital Marketing Agency Sales Spe...
Digital Marketing Strategist & Specialist
Position: Digital Marketing
Type: Full Time
Location: Bangalore
Role Overview:
We are seeking an experienced and data-driven Digital Marketing Strategist/Specialist to lead and execute digital marketing efforts. The ideal candidate will be responsible for developing and implementing comprehensive digital marketing strategies that enhance online visibility, increase brand awareness, drive traffic, and generate leads & sales. You will collaborate with cross-functional teams and use analytics to optimize digital campaigns, ensuring alignment with business goals.
Key Responsibilities:
- Strategy Development and Implementation:
- Develop and implement comprehensive digital marketing strategies that align with overall business objectives.
- Identify target audiences and devise digital campaigns that engage, inform, and motivate. - SEO & SEM:
- Develop and Execute SEO strategies to improve organic search rankings, visibility, traffic, and leads/sales through search engines.
- Set-up, manage and optimize PPC campaigns (Google Ads, Bing Ads) to maximize ROI. - Content Marketing:
- Oversee content creation (blogs, social media posts, eBooks, whitepapers, etc.) that drives engagement.
- Implement content marketing strategies to support lead generation, sales and brand awareness. - Social Media Marketing:
- Develop, set-up, execute, and manage social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter).
- Analyze social media performance and adjust tactics to improve engagement, reach, and leads/sales. - Email Marketing and WhatsApp:
- Design and execute targeted campaigns, including list segmentation, A/B testing, and performance tracking.
- Monitor open rates, click-through rates, and conversions to optimize future campaigns. - Performance Tracking & Reporting:
- Use analytics tools (Google Analytics, SEMrush, etc.) to track campaign performance and website traffic.
- Provide detailed reports on digital marketing activities and ROI, and suggest optimizations. - Paid Advertising (PPC, Display, Social Ads):
- Set-up, manage and optimize paid advertising campaigns across various channels.
- Monitor budgets, ad spends, and performance metrics to ensure efficient ad delivery and maximum ROI. - Collaborative Campaign Management:
- Work closely with the client and cross-functional teams to align marketing initiatives with products/services offerings.
- Provide input for creative/content assets (graphics, video, etc.) and ensure they meet campaign objectives. - Lead Generation, Sales and Conversion Optimization:
- Implement lead generation and sales strategies using landing pages, lead magnets, forms, etc.
- Continuously optimize the user journey to increase conversions through A/B testing and analytics. - Market Research & Competitor Analysis:
- Stay updated on digital marketing trends and conduct competitor analysis to ensure the clients remains competitive.
- Analyze market trends and audience preferences to refine digital marketing strategies.
Required Skills and Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of experience in digital marketing, in both strategic and execution roles.
- Strong understanding of SEO, SEM, Google Analytics, Social Media Platforms, and other digital marketing tools.
- Proficient in paid search and display advertising campaigns (Google Ads, social media ads).
- Excellent knowledge of content management systems (WordPress, HubSpot) and CRM tools.
- Proven track record of executing successful digital marketing campaigns.
- Strong analytical and problem-solving skills, with the ability to interpret data and translate it into actionable insights.
- Excellent communication and collaboration skills, with a strong ability to work across teams.
Preferred Qualifications:
- Experience in B2B and B2C digital marketing.
- Familiarity with marketing automation tools like Marketo, HubSpot, or Pardot.
- Certification in Google Ads, Analytics, or Facebook Blueprint is a plus.
- Experience with A/B testing tools like Optimizely or Google Optimize.
Why Join Us:
- Be part of a fast-growing company with a dynamic, forward-thinking team.
- Opportunity to drive high-impact campaigns and see immediate results.
- Competitive salary, benefits, and opportunities for career growth.
Digital Marketing Strategist & Specialist Position: Digital Marketing Type: Full Time Location: Bangalore Role Overview: We are seeking an experienced and data-driven Digital Marketing Strategi...